Find out everything you need to know about the general guidelines for how to use STRAKS branding assets in your content. This ensures a consistent display of the brand.
STRAKS branding is made up of four distinctive colors. These colors are listed below, with their respective values for both digital and print utility. These values should never be altered in any way.
STRAKS is using Bebas Neue Bold as the main font to represent the brand name in its logo. The font is modified slightly to produce sharper edges and a more prominent bold look. Including a 110% horizontal scale and 30 text tracking for each character.
STRAKS is using Raleway Thin for illustrating the tagline itself in conjunction with the logo, modified with a 92% horizontal scale and Faux Bold.
The tonality utilized across communications in any official capacity as the brand voice, is an important core consideration for the brand. It is fully aware that the tone and choice of words needs to reflect the image it is aiming to establish. The organization will at all times adhere to the tonality stipulated here, when speaking in an official capacity as the brand voice itself.
STRAKS recognizes that it is in essence a financial institution, the tonality and choice of words will therefore reflect that fact.
STRAKS uses a formal and professional tonality in its writing style.
The organization is aware that it is addressing a global audience; official communications will therefore take that into consideration. Be conscious of various levels of English, when translations are otherwise unavailable.
Transparency is a core value of the organization. This is also represented across public messages. STRAKS aims to be an authoritative voice that is reliable and trusted, and it is a firm belief that these two values are key to delivering upon that.
Fluff and hype are avoided at all times. The brand seeks to deliver results rather than simply conjectures. This ensures that the expectations of end-users and business partners are managed accurately.
Strive to use third person, rather than first person. It is better to say STRAKS than “us” or “our”.
Do not use “bombastic” words to inflate expectations.
Avoid using abbreviations or complex acronyms. Explain where necessary.
Quality is favored over quantity. Activity for the sake of activity is to be avoided at all times. It is a firm shared internal belief that doing so will set the brand apart from the competition and help the brand to build a credible and trusted voice in an otherwise often highly cluttered cryptocurrency sector. Relevance is a primary focus.
Feel free to contact STRAKS, should you have any further questions relating to branding.